
Nintendo hasn’t been having a good past couple of weeks, months, quarter or even year. Apparently the world has *finally* woken up and realized the Wii is a pretty crap system and got sales mostly through gimmicks and high profit margins by using circa-2001 hardware. Now, though, it seems, EA’s CEO John Riccitiello is speaking up about his disappointment in the system and the way Nintendo is treating their users and third-party publishers.
“To be honest with you, I think the Wii platform has been a little weaker than we had certainly anticipated. And there is no lack of frustration to be doing that at precisely the time where we have the strongest third-party share…”
EA is undoubtedly the Wii’s largest 3rd party supporter so I can see why they’d be upset a bit. However, that being said, when EA constantly pushes tripe like Charm Girls Pajama Party, MySims Racing, Nascar Kart Racing, Smarty Pants, etc., I can’t feel too bad for them (in total EA has released 50+ Wii titles since the system’s launch [>1/month]). I mean, if they wanted to point fingers for undelivering products, they need to take a look at EA. In other words, physician heal thyself.
“Frankly, I think they need more beats in the year than they get out of a first-party slate – to be able to have the Wii software platform perform as well as they would like.”
That is a good point because I think it brings up a key issue in WHY the Wii, its games and Nintendo (at this point in time) are doing so poorly and have reputations that are getting worse and worse with every passing month. I mean, what was Nintendo last BIG first-party game? Super Smash Bros. Brawl? That came out in March 2008. Over a year and a half ago. Sure, you could argue that Wii Sports Resort & WiiFit are “games”…but for hardcore gamers, those are a far cry from anything worth lumping together with Zelda, Mario or even Super Smash Bros. franchises.
To get even more insulting and stupid, I went to Nintendo’s site and went through all 838 games released for the Wii since it’s launch, looking for first party titles. I didn’t count Wii Ware releases — just Nintendo published titles. I even included casual titles like Wii Sports & Wii Fit. Here are the total #s of first party games released in each year, since 2006:
- 2006 – 2
- 2007 – 12
- 2008 – 6
- 2009 – 8 (4 are re-releases of Gamecube titles)
My point is this: Nintendo — as it has done with every console system since Nintendo 64 — is ridiculous when it comes to keeping platform interest high through 1st party releases. In fact, one could say the only reason why the N64 had as good of lineup as it did for the first few years was solely because of the help of 2nd-party Rare producing games like Banjo Kazooie, Diddy Kong Racing, GoldenEye, Donkey Kong, Conker’s Bad Fur Day and Perfect Dark.
Since 2006 not one new console IP has been created under the Nintendo label and Nintendo has all but ignored franchises like Star Fox, Pikmin and Kid Icarus for proper sequel treatment. Instead, gamers get Mario over and over and over and over again.
John continued saying, “…because very, very few multiplatform titles are succeeding on the Wii.”
Well, duh. A quick look at Nintendo’s official release listing page for the Wii shows a terrifyingly high number of crapware — games no one over the age of 5 would ever want. If it weren’t for the useless casual gamers, hipster middle-aged folk and clueless grandmas in the country, no third party trashware would be bought. The solution? Keep making Wii-exclusive third party software instead of just porting over superior console’s games and hoping for the best. And, if you’re gonna make a quick n’ dirty Wii release (eww, that sounds nasty when written), just keep it as a Wii Ware title. Less risk for a publisher and less chance of consumer disappointment if they buy it in a store, hoping it to be a quality title.
I know 3rd party games in general have been failures on the Wii, but couldn’t publishers have made games like Madworld, Dead Space Extraction and Monster Hunter 3 back in late ‘06/early ‘07? They could have…but they didn’t. I’ll tell you why — because when the Wii was announced, every 3rd party publisher (including EA) thought it would suck and get crappy 1st party support as usual, just like the Gamecube. After they realized it was a hit (thanks to moron casual gamers and gimmick-duped hardcore gamers), they all rushed out to release as much crap as possible to grab some consumer money. They had no plans to come out with anything unique at any point and after seeing the types of buyers who were getting Wiis, they became even lazier because, let’s face it, casual gamers will buy just about anything.
To hear EA moaning now about lack of 3rd party success 3 years into Wii’s life is pretty funny, actually. If they had done more than port crap and release shovelware for the first 24-36 months, perhaps their Wii endeavors wouldn’t have been so painful.
Finally, John said, “…we are reaching out to Nintendo to find ways to partner to push third-party software harder.”
So what, EA wants to bundle its games with Wii hardware? Yeah, that ain’t gonna happen EA. Please tell me what incentive Nintendo would have to pursue something like this. I mean, look at them — they would have kept the Wii at its $250 price for another holiday season if it weren’t for the big drops in PS3 and 360 pricing this Fall. And even with a drop in Wii system price, there is NO variation in the bundle from what was originally offered in 2006. Nintendo simply has no plans to give anything of value away to consumers this generation and they just don’t care. They know full well a game-hungry consumer (after they had their fill of Wii Sports) will aim for a Nintendo-brand game next before they even consider a 3rd party game. That’s why Nintendo published games released 2-3 years ago still have their $49.99 price tag…while 99% of 3rd party games go to the bargain bins within a few months of release.
UPDATE:
Finally, in what I call icing on the cake for this ridiculous situation is the newly announced plan for EA to FIRE 1,500 workers and spend about $400 million for casual game maker Playfish.com. So one hand you have EA’s CEO crying about Nintendo not doing a good enough job making a system attractive enough to consumers so they spend even more on 3rd party games and on the other hand you have EA making huge, dramatic changes internally so it can focus even more on the casual markets it apparently hates so much (you know, the ones who WON’T buy 3rd party games…because they’re idiots). Bravo EA, bravo.




